Smart organisations take the lessons learned from the best sales people, their best customer service experiences, and their most successful promotional strategies and embed them into their business and operational models. It’s called ‘institutional memory’ and its how successful organisations create consistency in their business models.
Nowhere is consistency more important than when you engage with customers. The frequency and quality of those engagements determine if a customer will purchase from you again and if they will recommend you to others.
The best way to maintain this consistency is with an advanced Customer Relationship Management (CRM) software solution, such as Greentree CRM.
What is CRM software?
CRM software should be your ‘single source of truth’ about how you engage with your customers. From a high-level perspective, it can provide insights into how your customers prefer to engage with your organisation and people, provide information on sales cycles, identifying additional sales opportunities and challenges and even competitor intelligence.
From a customer-facing perspective, a great CRM solution should empower ever person in your organisation who engages with customers to have access to information that personalises, streamlines and enhances the customer experience.
A CRM solution is only useful if people use it
Software only services a purpose if it makes people’s lives better. Traditionally many CRM solutions have failed simply because they didn’t deliver benefits to users.
Greentree’s CRM software has high user acceptance for two key reasons. Firstly, it’s intuitive. People will use software that makes sense, and Greentree’s CRM makes perfect sense. The second reason is that it removes repetition from the customer engagement process. By putting the right information into the hands of the right people, you’re empowering your people to work more efficiently and deliver a more informed, targeted experience to customers.